Ten tips for high-impact documents - Emphasis

Ten hints for high-sway reports Ten hints for high-sway reports Start in view of the peruser Do they think a lot about the theme? Do they comprehend your language or abbreviations? How significant is this data to them? How intrigued would they say they are in it? (That is not something very similar.) Make certain of your center message before you begin composing. Envision you are going on TV for a three-minute meeting. Would you be able to summarize the estimation of your subject quickly? Keep in touch with yourself a short articulation (less than 30 words) that you could use as a memory help to assist you with offering your subject to the questioner. Have a go at utilizing it to explain your contemplations on the issue while addressing a confided in associate. This will all assist you with remembering the principle message when youre doing the keeping in touch with itself. Make certain to make your starting critical On the off chance that you dont snatch your peruser toward the start of the record, you are burning through your time. Kicking a peruser off is the most troublesome piece of composing, however there are strategies you can utilize. Have a go at beginning with an unexpected explanation for example, or differentiating how things were in the ongoing past with how they are presently (in a few sentences). Make a dramatic exit Great endings are nearly as significant as great beginnings. The exact opposite thing you need to do is leave the peruser with the feeling that youve simply come up short on comments. Valuable strategies are: looking to the future, rehashing a significant issue or summing up. However, be cautious with the last one: hold that rundown to a few sentences. Keep it short and basic Write to communicate, not to dazzle. (No fancy language.) Good thoughts run over much better in plain English. That implies: compose the individual or subject before the action word. The organization got the request is better than The request was gotten by the organization. Make your sentence structure consistent State what the sentence is about straight away, before you include additional data. State whats occurring, before you state why. Utilize illustrations where conceivable We as a whole learn in various manners. A few people like composed clarifications, while others are progressively visual and lean toward designs and delineations. Pictures are in this way an extraordinary method of bringing visual individuals into your report. (Be cautious with cut workmanship, however.) So utilize a diagram instead of a table of information, for instance. Stick to two textual styles Utilize one serif textual style (eg Times) for the body text and one sans serif textual style (eg Arial) for headings and subheadings. Email Limit messages to one screen and use connections for longer messages. Discover more: About High-sway business composing. Call us or email to discover how we can assist you with improving your business composing.

Air Forces Northern incident awareness and assessment playbook Essay Example for Free

Aviation based armed forces Northern occurrence mindfulness and evaluation playbook Essay Science (824) , Play (788) organization About StudyMoose Contact Professions Help Center Give a Paper Legitimate Terms and Conditions Security Policy Objections ? Â â â â â â â â â â â The United States Northern Command (USNORTHCOM) is the soldier order that is answerable for security and barrier. They direct Defense of the Civil specialists through giving capacities to the DOD, Department of Defense from their property, air and ocean segments on the side of the main government strategies outfitted towards reacting to any country security danger. Â â â â â â â â â â â Among the abilities that the DOD brings to their activities is the ISR and IAA. There is no distinction between these two terms just that the term IAA has recently been begat by the USNORTHCOM to signify the use of ISR when it is applied locally to help the country security. The ISR activity for the most part comprise of flying both kept an eye on and unmanned stages which are set to rotate over the combat zone top give an away from of the circumstance underneath. During the wartime, this image could incorporate the area of streets and statement of the adversary and furthermore the data that might be required to focus on the foe. ISR gives an away from of situational mindfulness that couldn't just be utilized deliberately to pick up the full picture yet in addition strategically to accumulate insight data that are valuable in drawing in singular targets. The circumstance mindfulness that is given by the IAA/ISR turns into a noteworthy power multiplier which the leaders have been known to profoundly depend on. Â â â â â â â â â â â There are numerous hindrances to acknowledging maximum capacity for the ISR in country security. As of now there is legal, principle, moral and arrangement hindrances that exist to forestall ISR from arriving at their full limit with regards to the country security arrangement. Â â â â â â â â â â â Improved regulations will see the division of Defense improve their capacity to convey IAA abilities to the neighborhood, innate, state and furthermore the government substances. The customers everywhere throughout the nation and furthermore the entire world will profit by improved IAA capacities. Â â â â â â â â â â â The most critical moral issues come optionally where IAA abilities are utilized locally. This is on the grounds that it is realized that all the American residents appreciate opportunities of security, articulation and they anticipate that this should be central and be regarded in the most ideal manner conceivable. The American residents exceptionally esteem their opportunities and henceforth opposed thoughts that appear to undermine their sacred security. Â â â â â â â â â â â In publicizing the utilization and reason for IAA, I think there is a major moral thought in it in light of the fact that the residents will become acquainted with the capacity of IAA and how they work. They won't imagine that their opportunities are being encroached on yet realize this is a military activity and that is how they are and ought to be conveyed thus in so getting along, there will be no habitual pettiness between the legislature and the residents. USAF. (2007). Aviation based armed forces tenet report 2-9; Intelligence, observation, and surveillance activities. Washington, D.C.: United States Air Force. Aviation based armed forces Northern. (2010). Aviation based armed forces Northern episode mindfulness and appraisal playbook. Tyndall AFB, FL: USAF. USNORTHCOM Public Affairs. (2008, September 18). Tropical storm reaction.

English Essay Example | Topics and Well Written Essays - 750 words - 27

English - Essay Example The creator cautiously makes a dubious issue in this story where it very well may be seen that the trouble is coming to the surface in an in any case upbeat family. The writer attempts to summon the sentiments of the perusers to identify with Holly who is caught in a troublesome circumstance which has brought about conflicts of interests. For example, she needs to pick up the call from Owen while simultaneously taking care of the requirements and interests of the family, for example, planning supper for them. In this manner, Holly should adjust between the requirements of two separate however significant gatherings of individuals throughout her life. She can't overlook her sibling while simultaneously she ought to likewise provide food for the requirements of her family as the mother. The creator utilizes symbolism to make the story progressively genuine. So as to show that Steven isn't dazzled by the conduct of Owen he says, â€Å"He can’t rest around evening time. Now and then he dozes during the day so it’s night for day for him† (160). The creator attempts to show how Steven is baffled by these perpetual calls which evidently are made somewhere in the range of six and seven consistently when entirely should focus on family tasks, for example, getting ready supper for them. Using the above explanation, the creator attempts to show that Owen needs his concern to have a place with everybody. In Steven’s see, such calls ought to be made during the day when Holly isn't occupied with family tasks. Oats additionally utilizes symbolism when Steven says to her better half, â€Å"He is gobbling you up alive,† (160). The perusers are compelled to envision such a circumstance where an individual is ‘eaten’ alive. In spite of the fact that incomprehensible, the writer attempts to make the story clear with the goal that the perusers can be in a situation to envision the critical circumstance Holly is in. Holly’s love for her sibling is presently risking her marriage since this is currently making uncommon issues among her and the spouse. Holly’s duty to her sibling Owen

Infographic Women in global business

In 1918, the U.K. made international history as they passed the Representation of People Act, giving women the right to vote. Fast-forward 100 years, the womens suffrage  movement has come a long  way. Today women are running for Presidency, leading Fortune 500 companies, and breaking gender barriers around the world. But, there is still more to be done. As part of International Womens Day campaign, we took  a look at how women have progressed in global business and are celebrating the Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Anderson University Admissions SAT Scores, Costs...

Anderson University has moderately selective admissions, and in 2016, the acceptance rate was 66 percent. Students with solid grades and standardized test scores have a good chance of being admitted. The school has rolling admissions and generally responds to the application within a few weeks. Applicants must submit an application including SAT or ACT scores and a high school transcript. Students have the option to submit an essay, with possible topics including the applicants faith experience, educational goals, and his/her reasons for applying to Anderson.   Admissions Data (2016): Percent of Applicants Admitted: 66 percentTest Scores -- 25th / 75th PercentileSAT Critical Reading: 450 / 550SAT Math: 476 / 560What these SAT numbers meanACT Composite: 19 / 25ACT English: 17 / 25ACT Math: 19  / 25What these ACT numbers mean About Anderson University: Anderson University is a small, private university located in Anderson, Indiana, about an hour northeast of Indianapolis. The university is affiliated with the Church of God, and Christian discovery remains part of the schools mission. The college frequently ranks highly for the Midwest region. Professional fields such as business and education are extremely popular among undergraduates, but fine arts and the arts and sciences are also healthy at Anderson University. The University has a 11  to 1  student / faculty ratio. Nearly all Anderson students receive significant financial aid. In athletics, the Anderson University Ravens compete in the NCAA Division III Heartland Collegiate Athletic Conference. Popular sports include football, basketball, soccer, softball, and track and field. Enrollment (2016): Total Enrollment: 2,232  (1,883 undergraduates)Gender Breakdown: 40  percent male / 60 percent female84 percent full-time Costs (2016 - 17): Tuition and Fees: $28,650Books: $1,200 (why so much?)Room and Board: $9,550Other Expenses: $2,800Total Cost: $42,200 Anderson University Financial Aid (2015  - 16): Percentage of New Students Receiving Aid: 100 percentPercentage of New Students Receiving Types of AidGrants: 100 percentLoans: 78 percentAverage Amount of AidGrants: $16,891Loans: $6,935 Academic Programs: Most Popular Majors:  Business Administration, Communication Arts, Elementary Education, Nursing, Psychology Graduation and Retention Rates: First Year Student Retention (full-time students): 77 percent4-Year Graduation Rate: 49 percent6-Year Graduation Rate: 58 percent Intercollegiate Athletic Programs: Mens Sports:  Basketball, Golf, Football, Baseball, Track and Field, Soccer, Tennis, Cross CountryWomens Sports:  Soccer, Tennis, Basketball, Cross Country, Track and Field, Volleyball, Softball, Golf Data Source: National Center for Educational Statistics If You Like Anderson University, You May Also Like These Schools: Applicants interested in a mid-size college or university in Indiana should also check out DePauw University, Butler University, Hanover College, and the University of Evansville. For those looking for another college affiliated with the Church of God, the University of Findlay, Lee University, Warner Pacific College, and Mid-America Christian  University offer a range of sizes and locations around the country.

Human Activity And Its Impact On Business Operations

â€Å"Accounting is said to be as old as any organized human activity. Dating back to Babylon and Humaraby’s book of law, over Greece and Rome and further on through history, there has always been a need to record events referring to purchase and sale, payment and collection. Such recording originally generated bookkeeping, which at the level of development of production forces was primarily in function of trade and banking. Its further development was according to changes in organization of business activity (Andrijasevic, n.d.).† According to Novicevic and Antic (1999), â€Å"until the 70s enterprises in West countries carried out their business in protected competitive conditions.† However, in today’s global economy, markets have become universal, with organizations viewing the world as a platform for carrying out their diverse trades’. To compete successfully in the global market, organizations/ businesses need to prioritize customer satisfactio n parameters during business operations. To achieve this, they must concentrate on key success factors such as; costs efficiency, quality, cycle time, and innovativeness. â€Å"Quality has become one of the key competitive variables generating the need for evaluation of spending resources needed for the given level of quality by which the company can expect and achieve competitive advantage on the market (Gajic, 2005).† The improvement of quality requires the engagement of each player in the business arena, from the senior management to theShow MoreRelatedOperations Management : Operation Management1355 Words   |  6 PagesOperations Management Introduction Operations management is the activity of managing the resources that create and deliver services and products. The operations function is the part of the organization that is responsible for this activity. 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Sequential Optimization in Changing Environments

Question: Discuss about the Sequential Optimization in Changing Environments. Answer: Introduction: Netflix is the American multinational company which provides media streaming and video online services and DVD by mail. Currently it is the leading provider of video streaming to customers worldwide and in the year 2017, Netflix reported over 93 million subscribers worldwide. Since the foundation of Netflix in 1997, the company has expanded internationally through its competitive marketing strategy and focus on innovation. The rise of Netflix has completely the transformed the way audience watch television and seek entertainment (Ir.netflix.com 2017).Its grab on the power of internet proved to be the right strategy step for them to achieve their business goal. Another factor highly responsible for the dramatic rise in Netflixs subscribers is that it has given the audience the freedom to watch shows at their own pace and will. The Netflix platform of video streaming allows varying running times for shows and it has eliminated the concept of season in entertainment. This flexibility in their business model allows shows to take time to get their audience. They have also influenced viewers expectation in entertainment and nearly 60% of Americans now claim that they have watched shows on their own schedule. They have capitalized on changing viewers habit to get success in their venture (Allen et al. 2014). The purpose of this report is to further examine the rise of Netflix in terms of changing technology, operating online, pricing strategies and their way of innovation. Finally the report takes a position on how Netflix is current performing and considers its position in realising their long-term objective in a highly competitive market. Institutional background of Netflix: Netflix is the leading provider of online television network and video streaming with about 93 million subscribers enjoying its service in more than 190 countries worldwide. It provides audience access to a range of TV shows, movies and other special documentaries. The American multinational company was founded in the year 1997 in California by Reed Hasting and Marc Randolf. Since then it has been leading the way for digital content and has revolutionized viewing of television. A year after the foundation of the company, Netflix launched the first DVD rentals and sales site. The second year it also introduced a subscription service for unlimited DVD rentals. It was followed by many other additions in its service like personalized movie recommendation system, online video streaming and many other feature. In the year 2008, Netflix entered into partnership with electronic companies to stream videos on Xbox 360, Blu-ray disc players, TV set top boxes, internet TVs and other connected de vices. By 2010, Netflix became available on ipad and iphones too and it launched its service in Canada too. Since, then Netflix has continued to expand its service internationally in places like Latin America, Netherlands, Australia, New Zealand, Japan and many countries in Europe. By 2016, Netflix became available worldwide in almost 190 countries. The gradual rise in its subscribers worldwide has mostly occurred due to its offerings of independent original content, successful dot-com ventures and rebranding of DVD rental and streaming services. From 2013, Netflix also started hosting its own award ceremonies and also allowed video streaming service on Facebook. Although Netflixs subscribers and income started rising every year, however a sharp decline was seen in the year 2011. It needs to be analyzed how their marketing strategy was challenged by new competitors in the field of video streaming. Changing technology Netflix has played a vital role in transforming the entertainment market. The shift in entertainment pattern has occurred because Netflix adapted to rapid technological change. It has replaced linear TV experience with internet TV which is on-demand and personalized way of entertainment according to customers preference. The partnership of Netflix with electronic providers helped in streaming programmes in smart phones, TVs and other connected devices. Netflixs subscription rate increases because of personalized experience given to consumer. Internet TV apps also gave the scope for frequent improvement updates thus maintaining the innovation in service. Netflix was launched with the hope to utilize internet and other digital technologies into their business objectives. They succeeded in their venture because they did not relied on the traditional brick and mortar store, rather they tried to form on online environment for entertainment (Ir.netflix.com 2017). There are several examples were Netflix gradually started launching new service in connection with internet and latest digital technology. For example it combined the web-based interface with U.Ss postal system to deliver DVDs to customers. With this form of unique and counter-intuitive approach, Netflix managed to stay ahead of other competitors and replaced the leading giants of video rental stores such as Blockbusters and the Lost Weekend. Its initial success was linked to blueprint provided by the retailers, later they shifted their attention to digital delivery model, a new streaming service. It lead to the coming up of the video on demand (VOD). Their adoption to latest changing technology resulted in rise in their subscriber base and about 7 million joined in 2010 itself. Netflixs strong hold on latest technology helped them to become the largest subscriber service in the country. Their expansion internationally became possible as they worked with software manufacturers to hav e those streaming software that is present in most of consumers electronic devices. There was great challenge in adapting to the new technology too as Netflix had to struggle with distribution rights with content providers (Ejumpcut.org 2017). Hence, the rise of Netflix was also associated with some tension and volatility. Operating online Netflix actions directly intersects with recent changes in home entertainment and it reflect how new technology and changing consumers preference can transform the entertainment industry. Netflix was struggling with how to keep up to the expectation of those customers who want to leave their DVD-by-mail service and watch streaming videos. As smart phones and tablets came into the market, viewer wanted to watch videos on their devices rather than sit in front of TV sets (Baugher and Ramos 2014). Introducing online streaming proved to be a controversial move because they had to raise their prices by 60%. The new deal of internet streaming meant customers had to pay more and it lead to drop in Netflix stock. There were negotiation challenges with movie studios and they did not give up on their quest to succeed in online streaming (Forbes.com 2017). Hence they finally decided to create their own content instead of negotiating with others. This move brought positive results for Netflix an d it gained 2 million customers in 2013. Some example of their most popular series includes House of Cards and Hemlock Grove (Ir.netflix.com 2017). Operating online and focus on original programming gave Netflix better opportunity to succeed in their business. By completely including internet in its operation, Netflix could ahead of other industry rivals like Blockbuster. The rise of Netflix mainly occurred because they adapted several business models and utilized innovative digital technology to get an edge over other competitor in the market. It capitalized on the weakness of the traditional video rental service and indentified hidden opportunities to evolve in their services (Gur 2014). Pricing strategies The rise of Netflix is also attributed to smart pricing strategies. When Netflix entered into streaming service, they considered numerous pricing models to introduce the service. Their first strategy was delivering the service through DVD subscription. In that way he wanted to built his library of offering which no other competitors could provide. Hence, only after 10 years of experimentation, it shifted to streaming only option for consumers. Therefore pricing strategy combined with the rise in broadband connections and video friendly smart phones helped in the success of the online streaming venture (Hinterhuber and Liozu, 2014). Netflix offered three pricing package to consumer- basic, standard and premium. The basic package offered one time screening and standard picture quality. The second package offered HD content and access to two screens. The last gave ultimate 4K quality and four screens in single log in (Blogs.harvard.edu. 2017). These pricing levels indicate that by offering variety of price tiers they want to add more value to their service. Hence they offer more values at higher and middle priced tiers. Their main strategy is to add more value to their content and services and raise average selling price slowly (ASP) over time. Netflix ASP is also low compared to other service providers like HBO Now and Sling TV. This underpricing is balanced by consumers subscription rate (Helo et al. 2017). Netflix is now putting more emphasis of original content and has spent $5 billion on content acquisition in 2016. Their new pricing strategy is to raise the expenditure on original spending from 10 % to 50%. They believe that will boost their brand and lead to increased viewing hours. Another motive of taking this step is to provide unique content to viewers compared to other rivals. There is long term vision behind this goals too as Netflix CEO explains that their focus is on original production due to decrease in cost of content production (Blogs.harvard.edu. 2017). Hence they want to take advantage of the demand for original content and also get an opportunity for content licensing. However everything was not smooth and by 2011 they had to raise its subscription cost for which the subscription rate automatically dropped. There might be many reasons for the raise in price but they could have prevented damage to their brand by informing consumers about the pricing change in advance. Netflixs innovation Netflix is a focused brand whose attention is not on all types of generic video streaming but only on movie and TV series entertainment network. Their commitment to improve the form of entertainment through innovative ideas has helped them become a successful firm. Netflix was launched in the 1990s dotcom boom and the main motive of this start-up company was to seize the power of internet and digital technologies. It main innovative moves was shifting from physical store to online streaming services. This helped them to reach a wider group of audience as well as provide customers with innovative viewing experience. Its most innovative venture was the introduction of personalized entertainment system which offered great flexibility to customers regarding preference of videos and control over it. This innovative move naturally was embraced by many subscribers and it lead to the boost in subscription rate of subscribers. Other innovative features launched by Netflix included VOD and partnership with electronic brands which helped them to make their streaming services available both on iphones and ipad. The expansion of the service internationally also provided them with the leverage needed to succeed on a large scale in their business. With the success of Netflix, many new entertainment companies were eager to do partnership with them (Ejumpcut.org 2017). Their main design principle for innovation included the following aspects- thinking big, starting small and scaling fast. Reed Hasting spent $ 10 million dollar a year on video streaming and he let go off small profits to think big and bring innovative thoughts to the forefront. This has helped him to junk those streaming projects which were not feasible. He also started dealing with content providers to evaluate what might work and what might not. Although his mail based DVD system was highly successful, still he thought of thinking big through his streaming video features. With the focus on innovation in their service, Netflix is scaling streaming video fast and maintaining its edge over other competitors. They are scaling fast as they have not attacked its core business in the name of innovation (Harvard Business Review 2017). Future of Netflix in competitive market Starting from the foundation of Netflix to current years, Netflix has seen a lot, tried to evolve, faced challenges and still coping with changes in the highly competitive entertainment market. The question now arise is that what is Netflixs future in a highly competitive market. To analyse this aspect, it is necessary to look into Netflixs long term business objectives and then the strategy can assist them in the long run (Bttger et al. 2016). According to the long-term strategy statement of Netflix, their main focus is on content that people will love. They expect to spend over $6 billion on content for their subscribers and then spend an additional $ 1 billion on marketing to attract customers to the new content. Through the power of internet, they aim to offer variety by learning user interface and individual user taste quickly. They want to fill the home page of their subscribers with titles and videos that they desire and watch out for. They are also putting their bids on subsc ription video on demand (SVOD) rights. They are also capitalizing on the advantage over linear video providers to launch new content. As they are competing for time slots to attract audience, they have the flexibility to nurture their show slowly (Ir.netflix.com 2017).Therefore, they are committed to whole season of a programme and not just on single episode. Looking into the future, Netflix strategy is to move ahead with their slot of original content. They offer unlimited commercial viewing on flat fee. Hence, their long-term vision is to be completely straightforward and their no-hassle online cancellation also depicts this approach. Their service offer flexibility at any time and the personal experience that every customer can enjoy. Their vision for the future is to compete for viewer time against other linear and internet networks. They strive to win viewers moment of joy so that whenever they feel bored and want to relax, they choose Netflix over other options. Based on Netflixs subscription trajectories, the target is to grow to 90 million members in the US. In terms of global expansion, they aim to expand to more countries and remain profitable too. They are confident that with their expenditure on content, they can delight more number of members (Ir.netflix.com 2017). Hence, they aim to keep leading by providing exceptional movi e and video viewing to consumers. Current performance of Netflix Currently Netflix is the leading video streaming provider with about 93 million subscribers in 190 countries worldwide. Due to the impressive growth in subscriber of Netflix, they have declared the best-performing stock in the year 2015. The question is whether they can sustain this momentum and continue to enhance its business. It can be stated that they can maintain their momentum through their hold on subscriber growth (Wu 2017). Although their profit margin is low due to high expenditure on content, however they can still make profit of their subscription rate goes on increasing. Majority of Netflixs subscribers are coming from international markets and the company is doing well in most of the new market that it has joined. It clearly illustrates that the company has build its brand and brand recognitions is giving them the desired results (Davtyan et al. 2016). Another example of Netflixs current performance can be done from its performance in Australia. Since launching its service in Australia, it has garnered 80% video subscribers in 8 months. The growth in such a small time is phenomenal. Hence banking on the value of brand recognition, they are increasing their target for new market entry (Wu 2017). Future of Netflix The entire history of Netflix is defined by abrupt transformation in the entertainment in the industry. First it came as a company that offered DVD by mails to consumers across the countries. Next Reed Hastings foresight to identify high speed internet access as the backbone of media industry helped them to shift to online streaming compared to traditional business model. Despite huge success in online streaming, they also faced competition from big players like HBO and Hulu. However, their focus to deliver original content helped it to differentiate their actions from other rivals and they made a unique brand value for the company (Smith et al., 2017).. The company is now fully committed to roll out original program and the future vision is to provide 50% original content (Ir.netflix.com 2017). Hence with their full focus on original programming and their goal to become HBO faster than HBO become, they have a positive future and they may continue to transform the entertainment marke t. Despite all the positive views regarding current performance, Netflix is also going to struggle with rising content cost and this is mainly due to high competition in the market. This may have an impact on the performance of stock in the coming years. Still there is great probability that they will manage to overcome the challenges in the way because they have unique strategies whereas rivals like Hulu and Amazon are not very aggressive in terms of international expansion plans (Wu 2017). It is predicted that Netflixs stock will shrink and they might struggle with their investors in the future. However, the focus on subscriber growth can take them a long way and help them to achieve their business goals. Conclusion: The strategy and case analysis of Netflix brought into focus the dramatic rise of Netflix in TV and movie entertainment. The description of the history of Netflix gave idea regarding how they started as a DVD-by mail Rental Company and then transformed to online video transforming. They were phenomenal in providing personalized video viewing experience to consumers and with their constant focus on innovation, they managed to get success eventually. The evaluation of the rise of Netflix revealed that their adoption to changing technology, focus on unique online operations, smart pricing strategies and their innovation has made them the leading video streaming provider around the world. Their future vision depicts that they aim to achieve high subscriber growth through investment on original content. Although currently it is challenged by many issues like content cost, licensing issues and rivalry from other competitors, it is predicted that they will continue to inspire others through their focus on innovation and use of digital technology. Reference Allen, G., Feils, D. and Disbrow, H., 2014. The rise and fall of Netflix: what happened and where will it go from here?.Journal of the International Academy for Case Studies,20(1), p.135. Baugher, D. and Ramos, C., 2014. The Relationship of Online Netflix user reviews to days to sale for new DVDs on Amazon.ASBBS Proceedings,21(1), p.68. 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